Top 5 Beauty Retail Apps in Belgium: Q4 2024 Performance

In the fourth quarter of 2024, the top beauty retail apps in Belgium showed varied performance metrics on a unified platform, according to Sensor Tower data.

ICI PARIS XL – Beauty experienced significant growth in weekly downloads, starting at 3K and peaking at approximately 7.7K in mid-December. The app's active users also saw a consistent rise, from around 17K to nearly 40K by the end of the quarter.

For Rituals Home & Body Cosmetics, downloads fluctuated throughout the quarter, reaching a high of about 4.1K in mid-December. The active user base, however, showed less stability, with numbers starting at 12K and dropping to just over 9K by the year's end.

Notino: profumi e cosmetici recorded a notable increase in downloads mid-quarter, climbing from 1.6K to a peak of 4.8K. Active user numbers were steady, with a slight decrease from 19K to 19.4K over the period.

Parfumerie Douglas saw a gradual increase in downloads, reaching 3.8K by late November. The app maintained a consistent active user base, starting at 9K and peaking at 12.1K towards the end of the quarter.

Lastly, KIKO MILANO - Makeup & beauty had a modest download rate, with a peak of 1.8K in late November. Active users showed a slight decline, starting at 528 and ending at 350.

For more detailed insights, explore Sensor Tower’s comprehensive data on these applications.